Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach
 

Overhauled OC Online’s Web site to optimize the user experience. Newly launched site catapulted visit-to-lead conversion while reducing page-abandonment rate by 16%
 

Managed the UX overhaul of many clients Wordpress websites (Kwiat, Gurhan, Precision Set, Memoire, IB Goodman) to increase visit-to-order ratios as much as 20%
 

Lead the creative initiative for branding and UX for Hint & Whisper, an online engagement wish list website, the first consumer facing e-com venture for OC Online
 

Established and managed OC Online’s first online video help center
 

Worked with the Hint & Whisper marketing team to create CJM email campaigns that increased customer engagement after signup
 

Architected and implemented the Jewelry and Watch catalog image processing system for all of OC Online’s’ proprietary content management system
 

Instituted wireframe and prototype usage to increase efficiency of development for Internal B2B CMS UI/UX which also improved usage and retention of clients base
 

Instrumental in the creation of the original RCX - Radio Control Expo, branded look logo and marketing Air Age Media
 

Created an in-house department to design client print ads to support the advertising department revenue stream