CHRISTOPHER CHU
Art Director & Designer
UX/UI DEVELOPEMNT
Launch and refinement of an engagement and luxury jewelry
wish list website that allowed for informed gift giving in a one stop e-commerce solution.
My involvement in this project:
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Project Management
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Concept Refinement
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UX Perfomance
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UI Design
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Marketing Collateral
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Brand Visual Development
WIREFRAMES / PROTOTYPING
It was a necessity to use wire framing and prototyping to plan out the UI/UX user interaction with the flow of the website.
From entering their own jewelry preferences to sharing their favorite items the "hint list", the user had many actions at their disposal to get the item of their dreams. Each action funnel needed careful planning and execution.
After initial designs were done we tested prototypes and completed sections of the site using inspectlet to record user interaction. Capturing clicks, eye movement and scroll depth allowed us to understand how the site was being used and adjust UI to maximize conversion areas.
A/B & HEATMAP Testing
Clickable density is recorded by users and recorded in "heat maps"
User scrolling is charted so one can see how far down users go before opting out
Clean
FASHION FOrWARD
design
 Landing Page - How It Works |  H&W Blog Post |
|---|---|
 Profile Preference Admin |  User Profile Admin |
 Item Modal/Lightbox |  Item Results - Mobile View |
 Landing Funnel Page |